Sensible features delivered in absurd ways. Absurdly Sensible highlights the features that make the VENUE an incredibly sensible car for our target’s absurdly driven lifestyle. We achieve this by emphasizing absurd measurements and irreverent messaging, while visually celebrating our targets work-all-day, live-all-night mindset. Every aspect of this campaign shows how the VENUE is a sensible car for the absurd challenges that are unique to living in the city.